A4 Infographic / Handout for SME clients in the UK
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This customer received 26 infographic designs from 4 designers. They chose this infographic design from Wael as the winning design.
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Infographic Design Brief
Ink (www.theinkgroup.co.uk) provides Employee Benefits, HR, Payroll, and Auto Enrolment Solutions to SMEs in the UK.
The objective of this design is to produce an A4 document which will be distributed to new leads. The aim is to generate new business for Ink Employee Benefits.
The documents needs to grab the reader's attention and communicate the employee benefits that are on offer in the marketplace.
Updates
Project Deadline Extended
Reason: We are extending the deadline to increase the number of designs submitted.
Added Monday, July 11, 2016
Target Market(s)
UK SME Employers (25-500 employees). Selling to both HR Directors and Finance Directors so a mixed audience
Industry/Entity Type
Employee
Font styles to use
Other font styles liked:
- Calibri
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Two versions with the page one identical (except of 'Contact Us section at bottom of the 1st page) on both. One to use as an infographic, the other to use as an A4 handout / letter insert.
- The most important element is an innovative representation of the list of Employee Benefits on the submitted brief.
- Adhere to brand guidelines
- Page 2 on the two sided document must incorporate the attached 'Ink Benefits Tracker' design.
Nice to have
- Clear calls to action