• A$200

• 92 designs

• 40 designers

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Logo Design Brief

Launching a new beach side bar / restaurant / nightclub called Manly Salt House
We are located right across the road from the beach and within a beach community.

Our target market is 22 – 35 year olds who enjoy cocktails, delicious food and great music with a view

Salt will be the focus of our food and drink offerings through salt infused cocktails, salt based meals and obviously the sea salt in the air from the surf across the road

We want a simple and intelligent logo, that’s not too image heavy or complex.

Please try avoid it looking like a fish and chip store or fishing store.

The overall theme of the venue is a 1950's beach club / american styling.

We would like to see two key design styles:

1. Manly Salt House unique typeface over circular back ground or crest/emblem like designs

OR

2. Salt House logo with Manly much smaller and above the 'S' or above the whole 'Salt' part of 'Salt House'

In general Salt House needs to be the Hero and the Manly part feature is secondary. It does not need to feature as much as Salt House does

Not interested in too much experimentation with colours. Black and white is best

Target Market(s)

22-35

Industry/Entity Type

Restaurant

Logo Text

Manly Salt House

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Salt House feature prominently

Should not have

• 'Manly' part over bearing the rest of the logo. They hero needs to be 'Salt House'
  
  Vibrant colours. NOT interested in playful colours or anything. this is a bar/restaurant. Simple black and white designs are best

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