• A$160

• 54 designs

• 17 designers

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Logo Design Brief

We are building a small unique brewery that is "Old School". The brews are all natural, made in the traditional way. This need to look old, like we have been here for a long time. The lable should be black on white or off white.

The name of the brewery is "Wonkey Donkey" this is a silly name, but the label needs to be serious and classy and old school. There are many english beers that have silly names, but have been around for a long time, and are respected by their drinkers... this is the attitude we are looking for in the lables and brand.

We would like to see a stylised image that represents the brand, no photographs or realism, this should look like a very old lable. We would like to see a design that incorporates pareidolia.

The font for the brand is focussed around gothic script, however we are interested in serif font influence. This should not look German.

We would like to see calligraphic frames and elements in the label.

We would like to incorporate in the type of beer into the label, eg; Summer Ale, Stout, Ginger Beer, etc.

Target Market(s)

High end social beer drinkers.
handcrafted beer.
exclusive

Industry/Entity Type

School

Logo Text

Wonkey Donkey

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Old style, no modern looks.

Nice to have

• a subtle drawing of a merino sheep in the background
• space for a small story on the side of the label.
• like the images posted... fine line details.

Should not have

• not a "silly" logo

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Files

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