Residential General Contractor/Builder/Remodeler needs a logo design

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This customer received 100 logo designs from 34 designers. They chose this logo design from south door as the winning design.
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Logo Design Brief
We need a logo for company apparel, business cards, and website logo branding. We are a small residential home builder/remodeler in Rhode Island, USA. We like the idea of incorporating cedar trees and varying shades of green. See attached conceptual for an intial idea. We are a personable company who values our client relationships deeply. We work to develop long lasting trusting relationships with clients, many of whom are repeat or referral customers
Target Market(s)
Potential homeowners looking to renovate their existing home or individuals looking to build new custom homes.
Industry/Entity Type
Residential Construction
Logo Text
Cedarhurst Builders/ North Kingstown, Rhode Island, 401-295-2847/ www.cedarhurstbuilders.com/ Custom Homes- Renovations- Additions
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Like the tree logo and the "woodsy" natural feel it connotates.
Should not have
- Our current logo seen on our website: www.cedarhurstbuilders.com is too modern and doesn't really indicate who we are. The conceptual that I have attached is more in line with what we want our "look" to be like