Creation of brand identity and website "Project C"

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This customer received 23 web designs from 4 designers. They chose this web design from Sbss as the winning design.
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Web Design Brief
I am currently seeking an brand, identity and web design for a new project called Project C. This is a brand new concept from scratch and you have free-reign on the whole design process, taking into account my preference below.
Must include the name "Project C", or "Project C: Or how I changed my Life". Kudos is this forms part of the brands logo
Design that can be easily scaled to potentially include: a blog, timeline and vlogs.
Minimal but effective use of colour (however any colours and combinations permitted
Use of icons/graphics over text wherever possible
Minimal use of frames and borders
I appreciate this is a fairly wide scope so please contact me on squeakwell@gmail.com with any questions or more information on what the project is.
Target Market(s)
Male and Female 20-40
Blog readers
Selfhelp
Industry/Entity Type
Seeking
Number of Pages Required
1 page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It is in effect a blog design, so about me section, recent blog / archived posts, reader comments / Q and A section.
- A coded design would be appreciated to make my life easier however I have left the design as uncoded as getting the right design matters more to me and I want to keep the project open to as many designers as possible
Nice to have
- See project description for other details and please ask if you need anything else :)
Should not have
- Mustn't be cluttered or feel fussy
- Promote icons over text
- Frames / multiple borders