Modern Fitness Lab needs an exciting logo!

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This customer received 122 logo designs from 33 designers. They chose this logo design from ShielaCakes as the winning design.
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Logo Design Brief
We need a logo design for our new health, wellness, and athletic company called "Modern Fitness Lab" based out of Houston, Tx. We will focus on personalized training, apparel, and supplements, bringing to our customers the best damn nutrition and sports website ever created.
We would like designs that look modern and sporty, we want to use colors black and white but feel free to add your own hint of color to bring the design to life.
It is very important for us that the design creates contrast between its initials "MFL." The final design should communicate that it's a top brand and is not afraid of Nike, or Under Armour, Sporty, Aggressive and Modern.
The image below is just a sketch to provide you an idea and expand your creativity. Please do not make an exact copy of it, we want to see your artistry.
Target Market(s)
Health, Wellness, Sports and Athletic Community. Anyone who wants to be more healthy.
Industry/Entity Type
Health And Wellness
Logo Text
MFL OR MFLab whichever followed by Modern Fitness Lab below it.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- White and Black and must create contrast with its initials. Either MFL or MFLab
Nice to have
- we're open to seeing another color added to the design as we want the creativity of the designers to bleed through the page.
Should not have
- Lots of color