• £120

• 190 designs

• 61 designers

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Logo Design Brief

We need a more modern logo that still conveys trust. We help people save money on income protection and life insurance by comparing leading providers and completing the application for them. Currently we have the tag line "independent insurance broker" which I don't think we need. Instead on the right and below could we see what .com looks like? Colour wise the main ones are dark green and blue. The font needs significantly modernised and the logo symbol also looks dated. Our logo is currently out of sync with our website - www.bonaccordlife.com which is something we need to address. The final design should communicate trust, professional, friendly and down to earth. Thanks.

Target Market(s)

Aged 30-55 homeowners with kids looking to protect their families and also those aged 50+ looking for funeral life cover.

Industry/Entity Type

Financial Service

Logo Text

Bon Accord Life

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• More modern design, much better font. Updated, modernised symbol

Nice to have

• Possibly instead of the tag line a subtle .com

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Files

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