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The Hrkac Group new logo design
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This customer received 64 logo designs from 30 designers. They chose this logo design from designmaker0 as the winning design.
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A$160
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64 designs
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30 designers
Logo Design Brief
We are looking for a new company logo to reflect the new direction of our company; Trust & Loyalty. Our company name is called the Hrkac Group. We are an accountancy, financial planning and law practise. Research indicates that for our type of company, stick to black and white and maybe add a gold or silver touch?? Luxury brands are known for simple colours and we want to be known as an upmarket practise. It needs to be sophisticated.......Please see below our past and current branding which is not ideal
Updates
Project Deadline Extended
Reason: We have now selected our top 10 designs and will take this to our company via the voting poll.
Once the top design has been selected and approved by the CEO, we will then work with the artist to make amendments etc to finalise the draft before we commit to an actual copyright design.
The designs have been amazing so thanks so much to everyone who has submitted a design.
Many Thanks
Added Tuesday, July 5, 2016
Target Market(s)
Tax, Financial Planning, Law, Mortgage Broking
Industry/Entity Type
It Company
Logo Text
The Hrkac Group. Accountancy, Financial Planning, Law & Mortgage Broking
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black and white with only a splash of gold/silver or aqua.
- When prospects see our brand, we want them to obtain an image of a successful company where they don't mind paying a little more for an established, professional, trustworthy upmarket company.
- Our demographic / target market: Professional, Trades, Gen X & Y & Baby Boomers (variety)
Nice to have
- I'm not really picky of you having the Accountancy, Financial Planning, Law & Mortgage Broking in the logo text. Happy for you just to design to the company name.
- Happy for you to add a professional abstract to the logo
Should not have
- Any really bright pops of colour. We're aiming for sophistication
- Please see below attachment which has our previous and current business cards / logos. We need to improve dramatically on these.......We don't want a repeat of this style.