Smart Routing SaaS needs a magic web design

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This customer received 49 web designs from 5 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We need a web design that focuses in the UX and conveys the idea of doing magic through our software. The company name is Woslip and it is a word game about wow and slip... we are a software as a service B2B that helps companies automate dispatches and routes for their delivery guys to deliver goods to the customers. Think of it as an uber software applicable to your own fleet or third party fleets that can be used for example in a supermarket. That way the final user (buyer of the supermarket) knows where the parcel is, if it is leaving the store, if it is on its way, how long will it take to arrive, who is the delivery guy, etc... Woslip's symbol is an owl. Think of it as the movie The Huntsman: Winter's War, Queen Freya had an owl mask and the ice owl who was her eyes on the field... that is the idea I want to convey through this software. It is the eyes for the business and the eyes for the final user. The software is comprised of a web platform (for the business with the fleet to manage) and the driver's application. The final customer receives the real time tracking information through SMS and email. The design should communicate magic through the use of the software... You can see some info on the existing webpage... which is very cold and dull... no life in it woslip.com.. Use of gifs is desirable.
Text that can be used on the cover to convey main idea:
High end technology
We take care of your delivery management
The software that brings visibility and smartness to your deliveries through automated dispatches and smart routings
Our expertise: A Delightful Customer Experience of Deliveries
Target Market(s)
Professionals and businesses of all types with a delivery of any kind (supermarkets, pharmacies, restaurants, moving services, fleets, home services, deliveries, supply chain, field sales...)
Please look at competition webpages:
www.route4me.com
www.driv.in
www.routific.com
onfleet.com
getswift.com
uber rush
Industry/Entity Type
Business Software
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Font styles to use
Other font styles liked:
- Modulus and Trade Gothic Ltd
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- MUST HAVE A D3JS LIKE:
- http://bl.ocks.org/mbostock/1062544
- http://mbostock.github.io/d3/talk/20111116/force-collapsible.html
- https://bost.ocks.org/mike/fisheye/
- http://animateddata.co.uk/lab/d3-tree/
- A great magic capturing Homepage that conveys the main idea of what we are. A software that will help you manage your people on field who are getting something to the end customer (who will be aware of the live parcel status through SMS/ email notifications), we live in the cloud... no need of implementation fees, there is a free demo. Right now the webpage has an animation. Maybe a picture with a video on it could be something nice, or something that moves... take a look at uber rush. The main idea of the page should send the idea of something magic... use the owl... something that flies.
- The page must have gifs here and there... never stop the idea of a swift magic going on... efficiency on the logistics management of the company... happy customers.
- Parallax... I love parallax.
Nice to have
- The webpage may be telling a story... first what are we and what we do... how it works, who is our market, the benefits, hard facts on efficiency... please take a look at the current webpage www.woslip.com to get more info but make it beautiful.
- A phrase here and there of why they need our service
Should not have
- I want to change the current idea of the webpage that the software aims only to manage fleets for home delivery... we are NOT a home delivery only management system. We can make any company's logistics "fly".
- I dont want to see dullness in the webpage, I am looking for a soul.