• US$850

• 473 designs

• 144 designers

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Logo Design Brief

I need a logo for the consumer online video brand "Short Clip Society". In brief the company is a multi channel video producer/publisher similar in concept to Buzzfeed. One of the key concepts is that the videos are 90 sec or less. The content revolve around the overarching subjects of "education" and "entertainment".
I would like a contemporary look that reads easy on both desktop and mobile. The service is "mobile first" so the latter is important. As the text is quite long a symbol might do the job in small formats.
The logo will appear in-video, all sizes, Facebook feed, Instgram etc, and of course in own app and site (nothing to see yet). As well as regular company material (business cards etc). I have no preconception about colors or fonts.

Update: In addition to the original brief:

* The text could (but not necessarily should) emphasize "Short clip" as these words are most descriptive to the service.
* A symbol somehow based on "play" (stop, pause etc) is plausible but it might as well be something more bold, original or playful (but not naive). However, the symbol should not be too abstract, such as just a shape or color scheme.
* Contemporary in my view means leaving all references to old time thin film, movie projectors etc out (a lot of designers have included that).
* I would also be very happy to see some suggestions where the symbol includes the "90 sec" reference as this is a key concept. I leave to you how to visualize 90 sec; in shape, text or both, should you wish to do so. I might choose some other symbol as well because there already are interesting suggestions submitted, but I would consider a 90 sec suggestion.
* Simplicity it preferred over complexity.
* Lastly keep in mind that this is a consumer brand. A lot of the suggestion I've received has a very corporate feel to them. More playfulness is preferred, more hip.

I respect the time and effort that you put into my logo request so I'm considering adding a compensation for 2nd and 3rd place also.

Update II:
* The symbol may (but not shuld) be a part of the logo text part, and then possibly be used as a break away symbol on its own. Like the "O" in Spotify for example.
* There is nothing wrong with adding a bit of fun/humor to the design. Doesn't mean it must be included but I see a lot of suggestion that are more stiff/serious to their look. Would be nice to also see some lighter looking alternatives.

Clarification: Short Clip Society is not a video production company. It's a media company producing and publishing short videos in the areas of entertainment and eduction.

Industry/Entity Type

Media

Logo Text

Short Clip Society

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Contemporary look & feel

Should not have

• Acronym, stiff and/or corporate feel, too elegant. Please don't post multiple images/mockups (simulated stationary, glass walls etc) unless it's a unique version.