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Brand Name & Logo Design Project

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This customer received 29 logo designs from 7 designers. They chose this logo design from ZinTech as the winning design.

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  • Closed - Design Selected
  • Budget A$200
  • Number of designs 29 designs
  • Number of designers 7 designers
Logo Design Brief

I have designed a new sunlounge which will be distributed to Australian hotels and resorts. I'm yet to come up with a company name and logo so am looking for someone who can help me come up with some fresh ideas.
The difference between this sunlounge and others on the market is that it has a face shade, so you can read your book and have shade on your face while still getting some sun on the rest of your body. It saves having to use an umbrella which blocks out the sun completely when you're laying by the pool or on the beach.
The design was inspired by similar lounges in Italy. I've adapted the design and have chosen materials to withstand the hot Australian sun (tough, durable, UV resistant face shade cloth, smart and sophisticated styling).
Some ideas that we've bounced around so far for the Brand Name (but I'm not 100% sold on) are:
Aussie Lounge-Abouts
Laze-E-Girl Sunlounges Australia
i-Lounge
None of these are winners yet. I'd like the name to be iconic in Australia but also reflect the feeling you get when you use it - that sense of an Australian holiday, luxury, relaxation, perhaps something catchy to do with the Australian outback? See how you go!

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Updates

Hi Designers


Thanks for your designs so far. I've uploaded a picture of the sunlounges so you can see the lounge design and the face shade I talk about in the project brief.
When creating designs, please bare in mind that the logo and brand name will need to be etched on a plaque and then placed somewhere on the lounge (either on the frame at the end of the lounge or stitched onto the top of the fabric on the top half of the chair).
I really like some of the ideas that are coming in, but think we need to think more professional and consider the fact that the lounge was designed to provide shade and sun.Perhaps play around with variations on those words (or synonyms and antonyms) :

Sun- Soleil, Sol, Shine, Star, Bright, Light, Tan, Bronze,Day

Shade – Umbra, Cool, Dusk, Eclipse, Night

And then consider the functionality of the lounge (what you use if for):

Lounge, Relax, Laze, Bask, Dream

Aboriginal themed logos look great (and very creative thankyou) but the aboriginal theme is probably not what we are going for here. We want stylish, modern, professional. Something short and sharp that delivers the message.

Some more recent names that I like and you can perhaps play around with using some of the variations above:

Ezy-Shade Sunlounges
Laz-E-Shade Sunlounges
Aussie Smart Shade Sunlounges
Shady Place Sunlounges
Oz-E-Shade Sunlounges
Umbra-Sol Australian Sunlounges

See how you go. Keep the ideas coming!

Kind regards

Nicole




Added Wednesday, September 04, 2013

Project Deadline Extended
Reason: I am workshopping the brand name - at the moment I'm leaning towards "Umbra-Sol Australian Sunlounges". I really like the designs that have been submitted and will aim to pick one next week after the weekend workshop.
Added Wednesday, September 11, 2013

A big thankyou to all the designers who submitted designs for my project.

Kind regards

Nicole


Added Tuesday, September 17, 2013

Target Market(s)

Australian Resorts (and primarily women that want to lay by the pool while they are on holiday).

Industry/Entity Type

It Company

Logo Text

See above - Name to be decided

Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • Must have an Australian theme but say "stylish and classy"
Nice to have
  • A strong name that people can remember when they tell their friends. Something that easily transferrable to a web address
Should not have
  • Nothing tacky, nothing that relates to any Australian Slang - must be a professional stylish name with that durable, tough Australian theme
Files
DOCX
Sunlounge Pictures_Design Crowd Brief Wednesday, 04 September 2013 09:57:48
Wednesday, September 4, 2013
Payments
1st place
A$200
Total
A$200
Project Deadline
23 Sep 2013 12:28:57 UTC
Language