• A$160

• 50 designs

• 18 designers

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Logo Design Brief

Since 1974 we have collaborated with acclaimed builders, architects and designers to create and deliver smart, award winning, and innovative lighting solutions in both the Commercial and Residential markets
Fostering relationships with hands-on electrical and construction experience, we’ve combined the most fundamental elements of lighting together and technical know-how.
Understanding the possibilities within building specifications and architectural design has been crucial to delivering precise solutions and remains our strength
Consult, order, deliver. That’s the simplest way to describe our process. Always present and available to meet on-site and provide follow through to building completion is a signature difference in our process. Like you, we always want to do our best work.
www.l-t.com.au

The commercial section is were 80% of our work is derived, this is to be the focus moving forward in the future. The residential market is currently being phased out.

Our main focus is in the evolution of the current logo, to move away from the roots of this design but still keep our pedigree feel that has been with us for a long time.

The company name is slightly misleading "Lights N Tracks" it creates confusion about our identity and what we sell, we would look at abbreviating the name or pushing the name into the back ground slightly. As the name is well known in the industry and clientele so we must stay true to our roots. But over time possibly have people relate us to a logo more than a name.
The company is professional but approachable, the new design needs to keep within this professional feel.

Target Market(s)

Builders, Commercial Lighting, Architectural Lighting, Designers, Architects

Industry/Entity Type

Business

Logo Text

As described above and attached

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Elements of the old image

Should not have

• Cheap images

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Files

Download all files - 0.3 MB