• US$280

• 50 designs

• 12 designers

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Packaging Design Brief

We are looking for a cutting edge and modern/simplistic redesign to our current packaging for our line of recreational fishing products. Our current packaging is not uniform and we are looking for a template redesign that can be utilized amongst various types of packaging such as hang tags, header cards, and 4 sided boxed packages.

The fishing industry is a very conventional and traditional market where packaging is mundane and "old school". We are looking for something that will innovate and stand out from the traditional look and feel by incorporating digitized renditions of fish, crab, shrimp, and shellfish into the packaging of the intended targeted species for the product.

Size of Hang Cards ranges from:
2" x 4"
3" x 7"
8.5" x 11"

Header Cards range from:
6" x 4"
13" x 7"

Current packaging examples are attached.

Target Market(s)

Broad age, primarily male

Industry/Entity Type

Sporting Good

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bold, modern, simplistic, professional

Nice to have

• Large font easy to understand, fishing consumers vary in age from youth to the elder. Strong contrasting colors.

Should not have

• Pastels

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Files

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