Unique food store looking for new modern logo

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This customer received 91 logo designs from 34 designers. They chose this logo design from HEART Graphics as the winning design.
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We need a logo design that uses an elegant, modern, clean, lower case font that says; 'the bownesian'. We're known as 'the bownesian' because we're in a special community within the city of Calgary called Bowness. Residents here refer to themselves as 'bownesians'. Our store is a unique mix of conventional groceries you'd find at a Safeway or other major chain store and healthy choices you'd find at a Health Food store, Specialty Food Store or Whole Foods. Our assortment is diverse because our community is diverse. We care a lot about quality, fresh and local products. We're very community minded. We like the colours black and red, but are open to other colours too. The perfect logo design would be elegant and modern.
Target Market(s)
The city of Calgary
Industry/Entity Type
Retail
Logo Text
the bownesian
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- You could play with 'tomatoes'. We like them because they're popular and have strong colours, they're known as a vegetable but are actually a fruit which makes them interesting like our store. They also make it clear we're a food store. Produce always makes you think 'fresh' and if done right 'quality'.