• £120

• 308 designs

• 108 designers

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Logo Design Brief

'Insight in Action' is a UK consultancy offering top flight planning and analytics disciplines to marketing and advertising agencies who don't have the expertise inhouse. There is a particular emphasis in serving start-ups and small companies trying to get to the next level of their development but can't afford high end consultancy fees to offer the expertise their clients want. As well as generating real customer insights that increase the effectiveness of the agencies' communications for their clients, Insight in Action tries to give a serious 'leg-up' to these small enterprises. More detail is given in the Word document attached.

Target Market(s)

Small to medium sized marketing and advertising agencies

Industry/Entity Type

Marketing

Logo Text

Insight in Action

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words 'Insight in Action'
• Professional, expert, but accessible, friendly positioning

Nice to have

• I have no preconceptions, though a theme which is particularly relevant is the idea of valuable 'insight' significantly changing the 'action' of agencies/clients. It provides new understanding which then permeates the agencies/clients' perspective and consequently improves their approach to their business. I did play with idea of gold to represent the value of good insight and racing green to represent moving forward, positive progress, action etc, though in the end, I do not wish to constrain the designers.

Should not have

• Nothing flippant, jokey, risque

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Files

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