• US$300

• 69 designs

• 24 designers

---

Logo Design Brief

I would like a logo created for a BUTTER brand called “KiwiGold”. This brand is from New Zealand and should communicate the following messages:

1. New Zealand
2. Safe and high quality product
3. Free range farming systems
4. It should have a real feeling of ‘organic’.

Here is a website which has the feeling that I am trying to capture. http://www.lewisroadcreamery.co.nz/

In addition I need packaging for a 25KG bulk butter block created. I have attached a template and some pictures of other products in the market. I really like the Synlait packaging with the faded cow and would like to see something similar for our butter packaging. Packaging should include the following:

1. Free Range, Grass fed butter
2. 25KG
3. Product of New Zealand
4. Unsalted Butter
5. Technical information seen on other packaging.
6. Serial number: 4314

One you have the general packaging format we can go into more detail on the specific information required

Target Market(s)

This will be a B2B bulk butter brand

Logo Text

KiwiGold

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• This brand is for BUTTER so should 'scream' BUTTER. So far designs have just been text that look like a bank logo.
• Try to incorporate something that also represents New Zealand such as the outline of a kiwi bird.
• Please make sure you put your logo on the 2kKG box and also do the packaging design. Its important that I see your design in the context of the finished product.

Nice to have

• 1. An idea is to incorporate kiwi bird into the logo
• 2. Maybe incorporate a silver fer
• 3. something to do with dairy - i.e cow.

---

Files

Download all files - 2.0 MB