Wordpress Template for Biomed tech startup

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This customer received 10 Wordpress designs from 2 designers. They chose this Wordpress design from pb as the winning design.
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Needed: A wordpress based site ready to go with custom logo and icons - all we would have to do is add text and pics
We are a Princeton based startup company. We are currently developing advanced prosthetics that will be commercial in the next few years - in the meantime, we would like to sell robotics kits to get students and adults interested in Science, Tech, Math, and Engineering.
Our company is called NovaBionics.
Our first few kits include:
- A Robotic Arm kit (DIY kit allows you to build a robotic hand that has 8 points of movement)
- Sensor Glove Kit (use in conjunction with the robotic hand to have it mimic the actions your hand does with the glove on - or use it for other tech applications)
Target Market(s)
Makers, DIY community, students, science oriented young adults, investors
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- -Ecommerce ability (a plugin like Wazala would suffice)
Detailed creative brief Below:
Background
There is no current website for NovaBionics. In order to drive the progression of the company, there must be a website that will provide potential customers, investors, and employees with information about the company and how it came to be. The website must allow for users to discover information about the company, the products that are made and how to go about purchasing products. We want the website to be sleek and simple to appeal to our audience of technology oriented “makers”.
Communications Objectives
The objectives of this website are:
Provide information about the products that NovaBionics has developed.
Provide an avenue for potential customers to connect with NovaBionics
Display why our products are great for makers and other people interested in robotic-type products.
Tactical Objectives
EXTERNAL: The tactical objective is to create an inviting tool to help past, present, and future customers understand our business and validate their decision in purchasing our products.
INTERNAL: Establish a compelling site that is attracting potential customers. The website will also be a tool I helping to attract potential employees to the company.
Target Audience
“Makers” who would be interested in purchasing our products and/or who would discuss our product with friends, co-workers, etc. who have similar interests. Potential future employees could also discover us through the website. Investors.
Tone and Manner
Innovative, Technological, Approachable, Fresh
Mandatories
Must include NovaBionics logo
Focal colors - Keep logo in mind
Mapping and Layout
Home Page:
• MANDATORIES:
• NovaBionics logo
• Slideshow with 5 pictures
• Facebook
• Twitter
• Video from YouTube or Vimeo
About Us
Founder backstory
History of how founder began his work and why
Story of NovaBionics Creation
How the company came to be and what it took to start it
Investors Page -Password protected "investors" page - if a potential investor doesnt have a password to this page they may fill out an e-form with their information (which should be emailed to a NovaBionics employee for approval) and they get the password to access after approval.
Prosthetic Hand
Info about the hand
Video of the hand working
Robotic Hand Kits
Info about the hand kit
Video/commercial of the hand
Option to purchase the kit
Glove Kits
Info about the hand kit
Video/commercial of the hand
Option to purchase the kit
Contact Us
Contact information page for visitors to fill out a contact us form
Our Contact info as well
Nice to have
- Background and text similar to that of business card