• US$400

• 38 designs

• 20 designers

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Logo Design Brief

We need a logo design for a new Los Angeles company that will be selling health insurance made available through the Affordable Care Act (Obamacare).

Our clients will include businesses that are looking at changing their group plans as well as individuals.

For many people this could be the first time they will be able to afford health insurance (made possible through Federal Tax Credits.) Some of these clients might be completely unfamiliar with the terms and descriptions of plans and might find the experience to be confusing or overwhelming. We would like our logo to help convey that we are here to help them find exactly what is right for them, and to ease whatever concerns they might have.

Customers can go directly to the California Exchange (see coveredca.com) and purchase coverage without an insurance agent. We want them to understand that working with us will not cost them anything for our services and we offer professional guidance not available from the exchange.

Target Market(s)

Our market is defined more by income than age. Say families that are middle income or less, single parents, couples on a budget, etc.

The age of this market is broad - say between 20 and 50.

Industry/Entity Type

Health Insurance

Logo Text

Covered Health Insurance Agency

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• We would like to see a design to the side of our company name. The name could be in different fonts for the first two words with smaller type for the last two words or a clever variation thereof.
• Please look at the Covered California logo. We like the colors they use and the feel of that design but we don't want to be accused of copying their logo.
• We uploaded a file that includes a design for "Falcon". We would like a clever design to the left, with our name to the right.

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Files

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