• A$170

• 154 designs

• 48 designers

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Logo Design Brief

We need a logo design for a new online business based in Australia called In Shape Mummy. The logo will be used in print as well as online communications. In Shape Mummy is an online weight loss program for mums to lose weight after having a baby. The objective of the program is to help mums achieve their ideal weight in a natural and healthy way with wholesome and natural food, exercise (we have devised an exercise program that is fun and based on walking) and motivation and support to instil a positive mindset. It is a holistic and natural approach. As well as lose weight the objective of the site is to better their health long term rather than a short term quick fix. Characteristics of the brand:
-Femineity appealing to new mums who have just had a baby
-Natural Health with natural and real food (as opposed to fake diet pills or diet foods filled with chemicals)
-Fitness, Energy and Vitality. Exercise program is based on walking
-Motivation and inspiration
-Simplicity – our program makes weight loss simple
-Fun

Colour scheme: feminene, motivating, potentially earthy.

For a more detailed brief please email me at lisa@inshapemummy.com

Target Market(s)

Our target is mums - new mums, more experienced mums, breastfeeding mums and non-breastfeeding mums. The majority will be first time mums in their first year of pregnancy
-'Bikini mum/yummy mummy' is NOT the right positioning as some of our members will never fit into this basket, so it would alienate. It's about healthy looking mums in shape with energy and vitality
Looking after themselves was in the “too hard basket” before (as they were too busy looking after the baby) and they had no idea where to start and this program will make them feel like they are regaining some control over their health and their life. Simplicity is key.

Industry/Entity Type

Health And Wellness

Logo Text

In Shape Mummy

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The text in the logo must be easy and clear to read.

Should not have

• Please do not include any images of weights or gyms as the exercise component of the program is based on walking.
• Do not use black. This is a weight loss club based on natural health so black does not suit.