• US$160

• 138 designs

• 39 designers

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Logo Design Brief

Virtuosi is the name being given to a new ANALYTICS software product. We have chosen the name Virtuosi because it is the plural of virtuoso, and means a team or group of highly skilled people with specialist expertise.

The product focuses on analysing company data and presenting the user with graphics, charts and indicators informing them of the status of their business. The analytics can be applied to anything such as spending patterns, working captial, stock management etc.

We have also derived the following acronym from the name Virtuosi: "Visually Insightful, Real-Time Using Outside Sources of Information". Essentially the key messages we want to get across is that the platform is visually very advanced with highly interactive graphics. We present information that is in real-time, so it keeps up to date without needing to manually refresh it. And perhaps the most important unique feature is we combine a company's data with third party data such as social media, news data and market information to enhance the relevance of the charts.
Virtuosi is a product of the Simfoni Group www.simfoni.com so you need to keep the colours and styling consistent with the parent brand. The analytics section of the website gives you some examples of the outputs from Virtuosi. There is also another Simfoni product which can be seen here www.PocketBuyerapp.com to give you another example of how the colour coordination works.

Target Market(s)

Medium and large sized corporations

Industry/Entity Type

Software

Logo Text

Virtuosi or VIRTUOSI

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Must be easy to read

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colour scheme in line with parent brand, www.simfoni.com

Nice to have

• Association with 'being an expert, highly skilled'
• Association with real time data, and combining multiple sources of information