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New bag packaging for chewy candy
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This customer received 46 packaging designs from 12 designers. They chose this packaging design from CENTERSPREAD as the winning design.
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US$280
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46 designs
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12 designers
Packaging Design Brief
We need a new packaging for our fruit chewy candy range (7 flavours in all). The product will have to showcase our trademark and feature the fruit of the product's flavour. We require the packaging to have an equal look and adaptable to 7 flavours, to make it have the appearance that it is part of a range of products as opposed to a standalone. New design preferred. Please keep it playful but simple and yet stand out on an aisle shelf already full of colours. Dimensions of bag is 130mm (W) x 205mm (H). Allow for information on the back folds. Example of existing packaging given. Winner will get extra to adapt the packaging to the other 6 flavours.
Target Market(s)
Supermarket crowd
Industry/Entity Type
Product
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Trademark, Flavour, picture of fruit lfavour
Nice to have
- Open to bold colours
