• A$260

• 63 designs

• 10 designers

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Advertisement Design Brief

I'm the marketing director of an integrated financial services business based in Melbourne Australia. I need to create a series of 4 press ads to run in the local business newspaper.

Each ad needs to stand alone, but at the same time should appear visually as from the same company and be part of a series.

The ad will will 115mm by 255mm (1/3 of a page horizontal)

Final artwork needs to be setup using CMYK and at the exact dimensions no bleed.

Brief
- Our tax practice provides services to individuals & small businesses (cafes, tradespeoeple, retailers)
- Our tagline is Bold, Proactive, Strategic, Practical financial advice, This is My Plan (a brand logo will be provided)
- The company logo needs to be included
- Web address included
- phone number included
- The ad needs to be professional, yet energetic
- Stock photography should be at an absolute minimum where models are not identifable
- Graphics are prefered over stock images
- Sketches are great
- Key message - we do tax returns, we care about you as an individual, we've been in the Docklands for 20 years, we are your local partner in your financial journey

Target Market(s)

Individuals earning between 50,000 and 200,000 per annum

Industry/Entity Type

Accounting

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Sell t services to individuals as primary audience, with small businesses as a secondary audience.
• ---- Updated ----
• The company is www.knightstone.com.au
• I've added
• - logos (vertical, horizontal, reverse and our brand tagline too)
• - Brand Guidelines

Nice to have

• I want to see some graphics that sell the idea that we are a local firm with 20 years experience in the area.
• We care about individuals first

Should not have

• Avoid using stock images where the pretty model is identifiable, we hate to see actors in our ads

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Files

Download all files - 5.0 MB