• US$400

• 48 designs

• 18 designers

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Logo Design Brief

I am working on a new service named "grademypitch" that allows people who pitch via email to receive feedback on their pitches. It is similar to services that offer a feedback button for a company's website but instead of being on the website it exists inside an email as a button or url link.

Here are 2 examples of the problem:

1) Entrepreneur - I am pitching a new product for my startup to bloggers so they will blog about it. I send an email to dozens but only hear back from a few (10%). I wonder why the other 90% don't respond and what I could do to make my pitch more effective?

2) Sales/Biz Dev - I am pitching prospects with an introductory email asking for a phone call to talk further about how we can work together. I send hundreds of emails a day yet I only hear back from about 1% of my prospects. What could I be doing better to get people to respond
to my emails?

Without having adequate insight into "why there is no response" you basically have to "guess" at modifications to your pitch. Better than guessing would be if people could respond to your pitch and give you feedback. While many people will automatically delete your email out of habit, Grademypitch aims to capture a percent of those who otherwise would give you feedback if a quick, structured system
existed.

Grademypitch aims to address the following primary hurdles:

a) Lack of Structure - by providing a structure based around the factors of the pitch we eliminate freeform ambiguity
b) Lack of Honesty - feedback is annonymous so that people feel freer to give honest answers
c) Lack of Insight - we provide analytics so you know which parts of your pitch are working and which parts need to be modified
d) Lack of Time - we provide a structured interface that makes it comfortable for people to give feedback in seconds


Here is the envisioned flow with the solution in place:

1) Entrepreneur - I send an email to bloggers that includes an image link to the grademypitch service. I begin seeing that bloggers say the pitch subject is not compelling. I try a few new pitch subjects and see an increase in response rates (from 10% to 17%). Feedback continues to come in saying that the pitch is too wordy so I shorten and clarify it. Response rates continue to increase from (17% to 21%).


I am looking for a logo for the website that will communicate the brand and identity of the service.

Examples logos of Entrepreenur/Sales services in this area include: WebEx, LinkedIn, GoToMeeting, MailChimp, SurveyMonkey, AppSumo

Target market are Entrepreneurs and Sales/Business Development professionals

Interested Concepts: Approval concepts like a checkmark, stamp/seal of approval, thumbs up/down
Scorecard like Olympics 10, 8.8, 2
Guage or Meter going from low to high grade
typographical styles multi or single line

Should include "grademypitch" in whatever you design, you can play with the capitalization or separation of the words. Plus make sure the colors can work with a black or white background.

Target Market(s)

Entrepreneurs and Sales/Business Development professionals

Industry/Entity Type

Business

Logo Text

grademypitch

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Looking for creativity here - so no musthaves beyond the word of the service "grademypitch" plus must work with a black or white background.

Nice to have

• Interested Concepts: Approval concepts like a checkmark, stamp/seal of approval, thumbs up/down
  Scorecard like Olympics 10, 8.8, 2
  Guage or Meter going from low to high grade
  typographical styles multi or single line
  

Should not have

• Nothing - feel free to try out what you feel is best!