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Logo Design for UK Food & Drink Distribution Company
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This customer received 457 logo designs from 84 designers. They chose this logo design from WAkland as the winning design.
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US$700
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457 designs
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84 designers
Logo Design Brief
The Company:
Name: UK Frozen Food
UK Frozen Food is a food and drink wholesale distributor based in London and we supply a wide selection food and drink products, as well hygiene products and catering equipment. Some of the products we sell can be found on our website:
www.ukfrozenfood.com
It is very important to point out that we don’t just sell frozen food, we sell a whole range of food and drink products, hygiene products as well as catering equipment.
Updates
Good Evening Firstly thank you to all those that have submitted their designs and your hard work.
We are extending the deadline on this project as we have not found what we looking for...
We would prefer new ideas, rather then what has already been submitted.. maybe a mixture of classy and funky..
Our direct competitors do not have amazing logos but that's why we want to be different; but to give you an idea of what we like and caught our eye, please check out:
http://www.funkychefs.sg/images/logo.jpg
http://4.bp.blogspot.com/_sPwEpX3gfQ0/SPUMEQcj54I/AAAAAAAAABQ/svrpWY9uGF8/s1600-h/MoveableFeastLogo284_000.jpg
http://www.philipdennisfoodservice.co.uk/
http://www.foodchannel.com/sections/3-home
http://www.balmoralshow.co.uk
This gives you an idea of texts, graphics and colours which have impressed us...
Please note we do not want the same logos as above or exactly the same concepts these examples should only be used as a guide to help everyone offer us something better..
I hope this helps and thank you for all your efforts.
Regards
Waseem Alyas
A lot of the designers are struggling due the limitations with the name, we can not change the company name but we will consider logos abbreviated to UKFF with UK Frozen Food as smaller text.
Thank You
Good Evening
Thank you all for your submissions; as mentioned previously this has been a learning process for us too.
We have uploaded 5 new supporting files with new logos from Nestle, Kraft Foods latest logo as well as other logos; this is the concept which we are looking for and what we are trying to achieve.
Once again it is important to mention that we do not want to copy the attached logos; these have been uploaded to give you a helping hand.
We undersatnd that a lot of you struggled due to the awkwardness of the name but as we are willing to accept the abbreviation of UKFF now and with the attached supporting files; we do believe that we are getting closer to what we want.
Thank you again for all your submissions and we look forward to receiving new ideas from you all.
Kind Regards
Waseem Alyas
Dear All
Just a courtesy message; we are definitely a lot closer to the final selection and the new submissions have been what we have been looking for.
The deadline has only been incraesed as I am travelling for the next few days and as various designers are working on new concepts, I may not be in a position to provide feedback.
Thank you again and look forward to your logos.
Regards
Waseem
Target Market(s)
we sell our products to customers such as hotels, pubs, restaurants, clubs, bars, shops, café’s as well as public sector for example prisons, schools, hospitals etc across the UK and into Europe.
The majority of the industry decision makers are males aged between 35 - 50 and hence one of our main target markets.
Industry/Entity Type
It Company
Logo Text
UK Frozen Food
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Requirements
Must have
We are very open to new fresh, innovative ideas but:
- We are looking for a logo which is:
- 1. Eye catching and unique something different in comparison to what the industry is used to.
- 2. The logo must be creative and must not focus on the frozen element of the name or just the food and drink side of the business, it has to fit every aspect and every product within our portfolio.
- 3. It should look classy with a funky twist but it must not look amateurish; we are a service company so it must portray a professional image, a re-assuring image which would make the company look reliable.
- 4. The logo must not be dominated by food and drink images as mentioned above we also sell hygiene products and catering equipment so the picture of a food or drink item will not look right on our range of tissue products or cleaning ,materials.
- 5. The logo must have an icon or an image with it, not just text.
A lot of the designers are struggling due the limitations with the name, we can not change the company name but we will consider logos abbreviated to UKFF with UK Frozen Food as smaller text.
Should not have
- 1. Must not emphasise on just the frozen element as we do a lot more then just frozen.
- 2. Must not look gimmicky and cheap, we will be judged by our logo.
