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Rebranding of CareXtend to become FitBoomBah
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This customer received 76 logo designs from 22 designers. They chose this logo design from romeo as the winning design.
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US$160
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76 designs
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Logo Design Brief
We recently relaunched our site careXtend (see http://www.carextend.com). The original site had a business-to-business focus, but now we are focusing on direct to consumer. So now we have decided to rebrand the site. The new new name will be "FitBoomBah".
FitBoomBah is a play on "sis-boom-bah", a cheerleading chant, originally (1867) an echoic phraseimitating the sound of a skyrocket flight ( sis), theburst of the fireworks ( boom), and the reaction of thecrowd ( (b)ah).
Please note, this is our second attempt at developing a new logo. Some may have participated in our last attempt to rename the site "wepear"; however, this brand identity did not test well with our consumers.
The site is focused on making healthy living easy by connecting healthy tips with the latest product and service innovations in fitness, weight loss, nutrition and beauty.
We source our innovations from places like indigogo, kickstarter, health blogs, the Consumer Electronics Show (CES) etc., before they become readily available on sites like Amazon, Groupon, or other mass market channels. Essentially we serve as a launch platform for these new innovations, helping them gain market awareness and traction before approaching more traditional or mainstream distribution channels.
So essentially we are "bursting" our launching the products in to the market to see the reaction of the crowd (our users).
Updates
I have added a few samples for your consideration. I like the idea of each letter getting progressively larger (like a ramp). Added Sunday, May 22, 2016
Target Market(s)
Target Market : Women 25 - 55 with income > 40k
Industry/Entity Type
Health And Wellness
Logo Text
FitBoomBah with and without the tagline "healthy tips, brilliant innovations"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Convey excitement of a new product bursting in to the market. Should be fun and consumer friendly.
Nice to have
- Perhaps experiment with using 2 or 3 different fonts or font treatments for the 3 parts "fit" "boom" "bah"
Should not have
- Not be cheesy or corny, featuring fireworks, rockets, etc. I want this to convey bursting or launching without using images of rockets and fireworks.
