• US$360

• 30 designs

• 14 designers

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Signage Design Brief

Our company is introducing a new category of product never before available at automated car washes. This project involves creating signage at the entrance of the car wash to convince the car owner to purchase the product. The signage would typically be about 2 feet wide and 3 feet high in an upright metal sign holder on the pavement at the entrance of the car wash. A car owner driving into the car wash should be able to clearly see the sign, understand the benefits of the product, and be called to action (i.e. ask to have the product applied to his car).

The product, BumperSkinz, is a peel and stick clear film that protects car bumpers from scratches, nicks, scrapes and scuffs. It is applied by the car wash operator at the end of the normal wash process.

A demo website with product video is available for viewing at www.bumperskinz.biz

The signage should include the product logo (this will be supplied to the designer), some artwork (or perhaps a photo) to suggest how and where the product would appear on the car (this needs to be created by the designer), and some text describing the product benefits (suggested language to be provided by the designer). The design needs to be eye catching but not silly. Target audience will be both men and women car drivers primarily in major metropolitan areas. The final design should communicate that the product is a quick, easy, and affordable way to protect the appearance and value of the vehicle.

Target Market(s)

Car Owners who want to preserve their vehicle's appearance and value

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• artwork showing the product applied to a flat surface of a bumper

Nice to have

• the product ( a highly polished clear film) makes the painted surface sparkle

Should not have

• artwork should not contain bumpers with dramatic or complex curves

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Files

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