Global Aesthletic fitness and clothing company needs a logo design

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This customer received 119 logo designs from 38 designers. They chose this logo design from dharlan as the winning design.
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Logo Design Brief
We need a logo design for a web based fitness clothing and aesthetic supplement company. Should be simple, sleek, and reflect the values of aesthetic fitness. Essentially the customers to this site are fitness fanatics with a focus on the specific body types and shapes of elite athletes. We would like the logo to be transferable and recognizable on many mediums (media, clothing, solid state items such as water bottles, hats. Should be simple enough but representative of the brand.
***The picture in the brief should not be a rigid starting point. I am looking for creativity and ingenuity.
Target Market(s)
18-40 year old fitness fanatics. People who spend alot of time working on their personal brands. Social media inclined.
Industry/Entity Type
Clothing
Logo Text
Global Aesthletic
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple. Something that could easily be used for graphic clothing or hats or other apparel. Logo should be able to POP on multiple backgrounds if printed in different colors.
Should not have
- Should not be cartoon-ish in any way. Classy and elegant but aesthetically pleasing.
- ***The picture in the brief should not be a rigid starting point. I am looking for creativity and ingenuity.