• US$160

• 94 designs

• 36 designers

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Logo Design Brief

In need of a logo design for a new women's athletic/fitness apparel line. The line is targeting to women ages18 to 50 or so that do a variety of fitness activities from yoga, barre, spin or crossfit the brand is focused on strong, women making a difference in their lives through fitness. We are looking for something that can eventually become easily identifiable and comparable to other fitness brand logos like Lululemon, Sweaty Betty and Under Armour. The logo should look good with or without the name and should be clean, young, modern and easily transferable to other marketing elements like tags, web designs and more.

Target Market(s)

Middle class to upper middle class women 18 to 50 or so. Women who are very active and do a variety of fitness activities but also women who want trendy activewear as everyday apparel.

Industry/Entity Type

Apparel

Logo Text

Active Rags

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean lines, modern and contemporary look and feel, not overly detailed and easily identifiable.

Nice to have

• The logo should be able to be used with or without the name "Active Rags" and easily identifiable when printed on actual apparel items. Most likely when printed on apparel items it will not include the name so the image should be viewable and legible when as small as 1/2 an inch to an inch in height/width.

Should not have

• Do not want an overly detailed logo.

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