• A$400

• 48 designs

• 16 designers

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Logo Design Brief

Cherry Picked Travel is a new online venture targeting the independent traveller who earns a middle to high income and is time poor. They want rich, interesting travel experiences, but don't have a lot of time to research and book. They hate organised tours, but need to experience the best a location has to offer without spending a lot of time.

The target market is aged between 35 and 60 and lives in Australia. They will be professionals and may be travelling with children. If they are travelling with children they don't want to go to the typical child friendly locations.

Cherry Picked Travel's customer profile: They are highly informed, easily distracted, time poor but intimately involved in major purchase decisions. They seek and collect experiences which is why they have an SLR camera and a Facebook page full of interesting photos from international locations. They hate doing what everyone else is doing. They'll prefer to stay at a small boutique hotel than a Westin. Where they eat is as important as where they go. Their homes have interesting pieces of art and furniture, all with a back story. They appreciate authentic products. And they will probably know more about where they intend to travel than a run-of-the-mill travel consultant.

Cherry Picked Travel is about providing handcrafted, carefully selected and curated travel experiences. We are a filter of choice for emotionally rich travel products. Our core brand personality is The Explorer.

The core marketing proposition of Cherry Picked Travel is 'the seduction of travel'. This proposition has been developed around the premise that travel is discovery - it's magical, it's alluring and fascinating. It creates the best memories of your life.

Cherry Picked Travel is a one-stop shop for unique and authentic travel experiences where all aspects of the trip have been thought through. The emphasis is on quality choices, not quantity. "We've done the hard work for you so you can enjoy a unique travel experience."

Cherry Picked Travel's tone of voice is savvy, a little cheeky, while still being professional and knowledgeable. It's logo should portray these elements.

The photographic style we will employ on printed materials and on the website will be not traditional holiday imagery. They will focus on the unusual and the details that give an insight into a location. Rather than a sweeping vista of the Tuscan Hills, the image used may be a rustic bicycle against a village wall. Instead of an aerial photo of New York, we would use an image of artistic graffiti in an unusual location.

We would like cherries to be incorporated in the logo in some way, without being too simplistic or cliched. We would consider a design without a cherries incorporated if it encapsulated the brand values.

Given the age range of the target market, a logo device that represents nostalga or even being a bit retro, would not be out of place. An ultra modern/futurist look would be.

Industry/Entity Type

Marketing

Logo Text

Cherry Picked Travel

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.