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Redesign cement bags for leading cement producer in south east asia
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This customer received 189 packaging designs from 39 designers. They chose this packaging design from Garth Jones as the winning design.
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US$740
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189 designs
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39 designers
Packaging Design Brief
We are from Crown cement and would like to redesign our bag to relaunch the product line. Our bags are made of high quality PP woven sack. We are one of the leading cement producers and we want our bags to have a Crown classy look on each visible side when it is loading in a truck or stacking on a pallet.
Thank you for interesting in this project. Good luck.
Updates
Project Deadline Extended Reason: Hi all, I have received requests to extend the deadline. Some of the work requires revising and some of them are still on process. To be fair, I also raise my budget to compensate the time. Thanks all for your participation. Added Sunday, July 10, 2016
Target Market(s)
Construction
Industry/Entity Type
Cement
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- You will have to design two bags for two cement grades. 52.5 is of higher grade and 42.5 is of lower grade. Both are similar in design but a distinctive colours to differentiate the two at once. Please look at Reference picture 2 for ideas.
Nice to have
- You do not have to change the original logo but the Crown cement word font changes are required. There are no restrictions to colours and font but please refrain from using feminine colours. Instructions on rear side of the bags are now included in the scope. Please create new layout and design new user friendly symbols.
Should not have
- Since cement is a dusty product, you need avoid some colours like black as background. The dust need to be less obvious to attract attention. Our previous base colour are shown in below.
- We want a fresh look on our bag, please do not just copy our old design and make small changes. I have attached our competitors' design, please refrain from using their design as well.
- It is recommend to do some research on cement bag sector.
