• A$160

• 36 designs

• 11 designers

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Logo Design Brief

BUSINESS
Aussie Beach Cruiser is a new touristic bicycle taxi which operates in South East Queensland (one of the most popular tourist destinations in Australia) on the Moreton Bay peninsula. The main route moves along a bicycle pathway having the beach on one side for the entire journey. Clients can enjoy not only the beauty of the beach but also wonderful cafes, fish and chip shops, a variety of restaurants and important historic locations such as the Redcliffe Jetty and monuments such as “the Bee Gees way” (which honours the famous band from the 70's whom lived out their childhood and teen years in the area).
 
INTRO
“Aussie Beach Cruiser” reflects the spirit and life philosophy of his creator and owner: Justin Davies, who also operates the business, and is the main rider and tour guide.

Justin's amazing life has included extensive travel around the world for 15 years. During this time he visited more than 50 countries and worked/lived in 5. Justin has worked as a scuba diving instructor in Greece, water sports supervisor in the Cayman Islands, English/drama teacher and actor in Japan....Such a great story!

However, after all those years of learning, discovery and fun Justin always wanted to come back to his beloved country, Australia.
Not surprisingly, Justin decided to move to Queensland where he would meet his current partner. Together they moved to the beautiful Moreton Bay peninsula. There the inspiration couldn't be more perfect: beautiful beaches, people, the charm of its history... so that was the birth of “Aussie Beach Cruiser”.

Aussie Beach Cruiser has been created to harness Justin’s expansive experience in hospitality and adventure. Together with his love of entertaining and his skills with people, Justin provides tourists and locals alike, with an unforgettable experience, that is unique and tailored to each client.

Target Market(s)

We have identified our target market which will consist of:
1. Tourists either from Australia or overseas and of all ages; seniors, adults, young families with kids.
2. Local Residents or businesses. Despite our main goal of offer a tourist service we can also be offering packages for weddings, anniversaries, birthdays, special events for locals and local organisations.
Our target market should obviously be kept in mind when designing the logo.

Industry/Entity Type

Tourism

Logo Text

Aussie Beach Cruiser. Relax and enjoy the ride

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Not so classic, friendly, fun

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We want the logo to match the cheerful, positive, happy spirit of its creator's personality. Colours must be bright and warm: (yellows, oranges, blues) or Australian colours (green and gold).
• We would like to have a creative and unique illustration that will be memorable and recognisable with and without the name of the business attached (depending on where it's used).

Nice to have

• We are open

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Files

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