• US$400

• 88 designs

• 18 designers

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Logo Design Brief

Company Details:
Sele Taminco Ingredients (STI) is a new Indonesian company manufacturing, marketing and distributing various ingredients / raw materials such as flavours, fragrance, colours, sweeteners, preservatives for the food & beverage, pharmaceutical, personal care and other household goods industries.

It is a business to business (B2B) company as we supply various natural and synthetic raw materials to various consumer goods manufacturers. We therefore need a logo/identity with corporate style.

STI is a startup company which belongs to a larger Sele Raya group of companies that focuses in the mining, petroleum and energy businesses. STI would like to focus in providing good quality, safe, reliable and affordable ingredients for the industries. Our tagline is "Ingredients for Your Success"

Background info:
Sele is a city in Indonesia's Irian Jaya or Papua, where Sele Raya's first business was established. Taminco stands for Tampi (founder's surname) Ingredients Company.

Ideas & Concepts:
Smart, bold, modern, sophisticated, dynamic logo design that reflects our position as the main, important and chosen ingredients supplier. The logo design must reflect that STI is an integral, inseparable part of our customers' endeavor in creating good and successful products to be launched in the market.

Font preferably simple and modern with red color (please check our parent company website http://seleraya.waytodeal.com/) to link identity with our parent company's corporate colour. Nonetheless, other colour combinations are also welcomed as long as it reflects safety & natural.

Target Market(s)

Manufacturers of food & beverage, personal care, Cosmetic, pharmaceutical, cigarette & other fast moving consumer goods (FMCG)

Industry/Entity Type

Marketing

Logo Text

Sele Taminco Ingredients

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some red color element to link with parent company's logo.

Nice to have

• A pictorial logo that shows STI is an integral, inseparable part of our customers. Good to have our tagline "Ingredients for Your Success" shown in the logo design.