Define the brand identity for my new company 'Juno Bikes'
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This customer received 45 logo designs from 22 designers. They chose this logo design from RoundYellow as the winning design.
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Logo Design Brief
The Company: Juno Bikes make custom bicycles in steel and titanium. Styles and uses vary from urban fixies to road racing and adventure bikes.
This Project: I need a design that is not just a single logo, but is also able to be adapted for traditional graphics (website, communications, business cards and printing etc.) and also for laser etching into frames/components, cast into head badges or cut into decals for masking paintwork.
Inspiration: I have attached an inspiration image containing bikes, scenery and brands that appeal to me and also to demonstrate the context that the design will appear.
Competitors: baumcycles.com, 22bicycles.com, www.curvecycling.com.au
Target Market(s)
Experienced cyclists and custom builders - premium end of the market
Industry/Entity Type
Sporting Good
Logo Text
'Juno' or 'Juno Bike' or 'Juno Bicycles'
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Prominent use of the work 'Juno' and a unique decorative style.
Nice to have
- Ideally the work should be adaptable for both flat graphics (for website and also to be cut into vinyl decals on the bikes) and a 3D style (for a textured design on a cast metal badge). This is why I have selected both 'Emblem Logo' and 'Wordmark Logo' below.