• US$170

• 40 designs

• 20 designers

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Logo Design Brief

Design a logo for Pera Brothers--an Italian food import/export business. Logo should convey legacy, heritage, earthy Italian food brand-- use on high-end fodd/wine labels--olive oil, water, tomatoes, past. And within up market restuarants/delis. All the warmth, tradition, nourishment of Italy but for sophisticated American diners & labeling. Simple, elegant, essential--nothing hokey or kitchy. Consider "crest" options. Convey superior, first-rate, high quality

Target Market(s)

Food import business serving high-end restaurants, hotels, casinos, delis. It will be used on product labels--menus, singage, in retail business

Industry/Entity Type

Food Store

Logo Text

Pera Brothers. Please offer an alternative with tag live: Eat well. Live long.

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Elegance. Style. Sophistication. A sense of tradition but also modern. It must work on a wine bottle label or pasta box, olive oil can, water bottle. It must be able to stand alone but also work on a variety of labels. Must in food context

Nice to have

• A crest treatment. Ribbon/sash. Or incorporate a simple, essential food/ingredients. Or coat of arms. Or symbol of culinary arts. Contained is stylized box or shape. Or simple illustration or line drawing, gestural lines. Must be essential & elegant but cannot be too abstract. Must hold up next food brands/labels. Uphold standards of food logos. Think starbucks

Should not have

• The logo cannot be hokey or cheap looking or cartoonish. It should not be too literal. Less is more

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Files

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