Natural Supplement Co Needs Label Makeover

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This customer received 37 packaging designs from 11 designers. They chose this packaging design from shpaolin as the winning design.

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Packaging Design Brief

Our company's success began with our main product, an amino acid blend that aids in fat metabolism, called Lipodrops. Since then we continue to expand the product line that now includes a detox called Lipocleanse, and probiotic called Lipobiotic, as well as 3 others, for a total of 6 products/ labels.
Our original design/logo had more of an 'old-timey' feel (see attached 2-product photo). We are looking for a fresh label design update for the product line which reflects the range of supplements as cohesive and individual parts of an overall health plan/strategy (see attached 'Logo Update Test' as just one idea we had in-house, you need not consider it as a starting point).

Target Market(s)

women 25-45

Industry/Entity Type

Health And Wellness


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • consistent theme with confident look
Nice to have
  • Each product (ie. "Lipodrops") has a few-word descriptor: ("Fat-Burning Amino Acids") that should be planned on including as part of each label.
Should not have
  • NO 'streamlined' or graphic interpretations of the human body, or figurative image

Files
Download all files - 0.1 MB
JPG