• €120

• 99 designs

• 41 designers

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Logo Design Brief

Mary Boutique is a chain of 2 shops that has been operating in fashion since 1960 in Italy, its current target market is women of all ages and sizes with medium to high spending ability. The company is renewing its image to appeal to a younger customer base, in particular to women from 16 to 34, vibrant, interested in international fashion trends and adept to social media.
The brands currently sold are among the most important and Italian stylish fashion firms, mostly traditional and well-established brands (Cavalli, Max Mara, Impero). The new brand identity must go toward a more young and trendy image giving the feeling that Mary Boutique is a place where young girls and women are likely to find what they need.
The brand is currently developing a new communication strategy based on increasing customers involvement in all aspects of social communication, in order to generate buzz around the brand.
We are looking for a new logo that can express this vibrant and younger appeal while stressing the importance and resonance of Italian style and fashion of the brands commercialized
Logo must be easy to remember, stilized, easy to be printed out, must fit in a square area and must have no more than two colors. The slogan could be "Fashion, Naturally".

UPLOADED CURRENT LOGO IS JUST FOR REFERENCE AND NOT TO BE CONSIDERED AS ADVICE TO DESIGNER

https://www.facebook.com/www.maryboutique.it
http://mary.boutique

Target Market(s)

Fashion and social addicted young woman from 16 to 34, set in Italy

Industry/Entity Type

Fashion

Logo Text

Mary Boutique [payoff: Fashion, Naturally]

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Easy to remember
• Stilized
• Easy to be printed out
• Must fit in a square area
• Must have no more than two colors.

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Files