• A$400

• 95 designs

• 44 designers

---

Logo Design Brief

We need a logo design for a new product called Juralian. Juralian is an innovative software development platform for building enterprise applications with business intelligence and metrics collection built in from the ground up, enabling real-time insights into business performance.

The final design should communicate deep insight and thought leadership in the technology industry. As the platform is targeted at large, expensive, mission critical systems, it should also communicate safety and premium prices.

Target Market(s)

Executives in large enterprises

Industry/Entity Type

Leadership

Logo Text

Juralian intelligent applications platform

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The full name of the product is Juralian Intelligent Applications Platform. The logo should highlight the "ia" in Juralian in some way, and tie it to the letters IA in "Intelligent Applications". Please see attachment for an example of what I mean, but don't let the overall colours and design influence you too much!
  
  It is essential in order for a design to be considered for it to have a distinctive logo that can stand alone independent of the text and immediately be recognisable as the product's logo. Clipart with a J superimposed or similar will not suffice.

Nice to have

• What seems to be working so far in terms of layout is to have Juralian in plain, unmodified sans serif font (no artwork made out of the J etc) with "intelligent applications platform" below Juralian, and a distinctive logo to the left of the text.

Should not have

• Should not look too much like the attached logo example I came up with - the main purpose of the attachment is to illustrate that I want to tie the "ia" in Juralian to "intelligent applications".

---

Files