• US$200

• 88 designs

• 15 designers

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Logo Design Brief

Company Name: Swift

We are a Premium, high end apparel company specializing in socially conscious athletic/active wear. We are looking to get your help in making a new logo.

For context and inspiration:
The company "swift" is name for both the adjective 'swift' (fast) as well as the noun (a swift, is one of the fastest birds on the planet- they are constantly in flight)

Target Market(s)

24-34yo Men and Women, who value social consciousness and interested in high-end athletic/studio wear

Industry/Entity Type

It Company

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Ideally the logo embodies both meanings, but slight bias of something more on the abstract/iconic side (There are already too many "bird" logos and logos of bird silhouettes- we'd love for something more out of the box)
  - 2-3 color choices are OK (in any combination of red or blue), but ultimately, the logo needs to look great in all black on a white background, or white on black.
  - Logo needs to look good at any scale (as small as the diameter of a dime, or scaled up for posters, etc.)
  - Needs to be gender neutral
  - Needs to be appropriate for sportswear
  - Logo needs to be a mark (think Nike swoosh) as opposed to a word mark. A Letterform mark is OK, but a pictorial/abstract mark is preferable.
  - Logo needs to have demonstrate simplicity & elegance in the shapes and lines (the Polo logo [the rider], Lacoste [the alligator] are examples of what we do *not* want). Logos like Apple, Nike, Adidas, twitter [the bird], would be good examples.
  

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Files

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