Tie to Tri - Sport Racing Logo Design Project

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This customer received 42 logo designs from 21 designers. They chose this logo design from daniswarasayang as the winning design.
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Logo Design Brief
Tie to Tri represents a Tie from a suit and a Triathlon (race where participants swim, bike and run - in that order). Please read below for more info.
I am a middle aged man, middle class triathlete and competitive runner and I'm looking to reach people in what the industry considers age group athletes in the 30's to 70's bracket. I'm also trying to attract sponsorship opportunities from sport companies (Specialized, Fox, Clif Bars) to further my regular participation in this sport.
The premise behind Tie to Tri is simple. I am a Director of Sales and Marketing for a very large construction company in Northern California. I frequently wear a suit and tie to work and train and race in my free time.
My goal is to let others know that anyone can compete in a triathlon or running race, even business people. You don't have to be an elite runner or have a sports background to have fun and success in a competitive racing environment.
Updates
Thank you all for your design submissions and interest in Tie to Tri!
We are working with a designer right now to revise and finalize our logo choice. We are no longer accepting additional designs.
We appreciate your work and efforts!!
Added Friday, August 16, 2013
Target Market(s)
Men and women, ages 30 to 70
Industry/Entity Type
Construction
Logo Text
Tie to Tri
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- For the final design I would like a full color EPS file and a black and white version in an EPS file. I would also like the same files as JPGs and PNGs.
Thanks so much!