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New International Brand and Movement for Social Change requires Iconic Logo Design
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This customer received 338 logo designs from 53 designers. They chose this logo design from Empathy Design as the winning design.
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£300
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338 designs
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53 designers
Logo Design Brief
A new movement has begun. This movement will give birth to a new community.
The movement believes the one thing we all desire above all else is to be happy – we desire it for ourselves, for our family and for our friends. Yet few of us understand what it is or how to implement it in our lives. The movement focuses on re-prioritising happiness within the individual’s day to day life. Through the community, the individual is empowered to take back control of the choices that facilitate their happiness. This reprioritisation should also be mirrored in every decision we make as a society.
The movement is My.
My’s goal is to understand, promote and facilitate happiness in both the individual and society. Its’ mantra is - Balance. Happiness. Growth. Progress.
My believes that to experience happiness it is essential to lead a balanced life.
This balanced life consists of four main pillars: the My4.
Within these four pillars, My identifies eight further building blocks: the My8
My recognises that happiness is different for everyone. It facilitates the individual’s understanding of their own happiness, as well as giving them practical tools to positively impact it. My is about making positive choices based on empirical evidence and putting these into practice, every single day.
My believes that happy individuals are able to grow. A community consisting of individuals who are growing will also be balanced and able to grow. A society made up of happy developing communities will lead us to progress.
The logo will need to visually represent the My brand. My is an inclusive brand that celebrates all diversity - our logo must communicate this.
In the future we will be needing a great deal of graphic design work done, including the design of our website, headed paper, business cards and our huge variety of products etc so this will be an ongoing project if we are able to find the right designer to partner us in the long term.
Updates
Due to the number of designers who have expressed interest in this project and the work that designers have put in thus far, we have decided to GUARANTEE this project - we look forward to receiving designs from those of you who have expressed interest.
Added Friday, October 28, 2011
Project Deadline Extended
Reason: Hello
Firstly we want to thank you all for your designs - they have been incredibly creative and innovative and we've really enjoyed seeing what you've come up with. We have been asked by some of the designers to extend the deadline to enable them to make some changes and send all the designs that they want to. Therefore we have done this by the maximum amount to give the time that's been asked.
Many thanks
Joe
Added Monday, November 07, 2011
Project Deadline Extended
Reason: We're extending the deadline to give us enough time to gather and collate all the feedback from our various partners / associates etc
The finalised short list was submitted a few days ago. We hope to be ready to confirm the winning logo within this extended time frame.
Many thanks
Joe
Added Monday, November 21, 2011
Project Deadline Extended
Reason: Still gathering and collating feedback. Please bear with us.
Many thanks
Joe
Added Monday, December 05, 2011
Project Deadline Extended
Reason: Still in feedback stage - now reducing short list down to the final three.
Added Friday, December 23, 2011
Industry/Entity Type
Graphic Design
Logo Text
My. Taglines either: Happiness. Mine. Yours. Ours. or Balance. Happiness. Growth. Progress.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word My
Got to be clean/sharp
Must be iconic
Cross Cultural
Multi-purpose: e.g needs to be able to be used on anything from a candle to a school.
Contemporary and Strong
Visually distinctive and striking
Nice to have
- Would be nice to see the use of a full stop after the word My. The full stop need not necessarily be a circle - we would like to see it as a circle but it could be any shape/pattern as well.....
Should not have
- We do not want any exclamation marks in the design.