Logo Redesign required to bring the business up to date

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This customer received 137 logo designs from 47 designers. They chose this logo design from ArtSamurai as the winning design.

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Logo Design Brief

We are looking to get a new logo designed for our company Locafy. We have an existing logo already on our site but we feel that it is a bit dated and are looking for something that is simpler in design with maybe less colours. This new logo will be used as a basis for rebranding the whole website which will happen after the logo is completed.

Our core business is in local area marketing for small to medium sized businesses. Our customer base ranges from local plumbers to financial planners so the logo must appeal to them from a professional manner.

We would like to maintain the current Green colour, however would want to avoid having the yellow / orange combination as it looks too busy. The design should be "flat" in nature, taking a less is more approach. As we offer local area marketing, we can incorporate something about "location" or "finding" elements to the logo design but it is not compulsory if it detracts from the "less is more" approach.

Some logos we like include:
Spotify
Paperlit (http://www.paperlit.com/site/default.php)
HuddleBuy (http://www.huddlebuy.co.uk/)
Conduit (http://www.conduit.com/)

Info Icon
Updates

To help you design something that is more within our expectations. When we mean you should use "green", it doesn't have to be exactly the same green we are using, as long as it doesn't deviate that much.


In addition to this, feel free to use different shades of black / grey.

Added Tuesday, August 13, 2013

We have noticed a lot of designs that resemble our current logo, though we appreciate the effort placed to simplify our current logo, it is not what we are looking for.


Please be creative and try to use our logo ONLY as a guide and not just trace it. 

Added Wednesday, August 14, 2013

Target Market(s)

Local Australian businesses ranging from plumbers, electricians to financial planners and tax accountants.

Industry/Entity Type

Marketing

Logo Text

locafy


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Files
Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
23 Aug 2013 04:43:54 UTC
Language

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