• US$160

• 62 designs

• 10 designers

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Logo Design Brief

Rugby union is the national sport of South Africa and a growing sport throughout the African continent. South Africa have won the Rugby World Cup on 2 occasions - most memorably in 1995 when Nelson Mandela wore the captain's shirt and united a nation that had previously seen rugby as a symbol of apartheid. This match was made into the Hollywood movie Invictus directed by Clint Eastwood. The Gold Cup is an international, televised rugby tournament featuring the 20 best non-professional clubs from South Africa, Namibia & Zimbabwe. Both Namibia and Zimbabwe also have a rich rugby culture and history and have both appeared at the Rugby World Cup. The next step for the very best players from the Gold Cup is the professional ranks, and players dream of performing in the Gold Cup so that they may land a professional contract. We require an iconic tournament logo that will appear on all team kit and be used across all media platforms (including television) which captures the essence of this African rugby tournament. Only non-professional rugby players are eligible to play, meaning players have day jobs or are students. Many times they are unemployed. Matches take place across the length and breadth of South Africa, Namibia and Zimbabwe, with clubs located in big cities as well as in rural/farming/mining areas. The design could capture the unique & colourful community spirit, ethos and history/tradition of the sport of rugby, and/or the skills & exuberance with which these "working-class heroes" play the game. For the best individual players, professional contracts beckon, but for the vast majority, the Gold Cup represents the pinnacle of their careers, providing a high-profile, prime-time television platform for them to display their skills in front of their thousands of home-town supporters, friends and family. The Gold Cup is named after the historic, iconic and mysterious solid gold trophy that is awarded to the winners.

Target Market(s)

Sports market

Industry/Entity Type

Union

Logo Text

Gold Cup

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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