• A$160

• 78 designs

• 31 designers

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Logo Design Brief

Hello Mr Designer,

We are a cool (heheh) company that has been around for about 5 years now. We have started our venture with rotomoulded kayaks under the brand FREAK (www.freaksports.com.au). But as all companies we have grown and expended our product range and now we have cooler boxes or as the Aussies like to call it a esky.

Rather then just slapping a FREAK logo on the front we want to sub-brand them to make them more unique. The new brand name is ChillMate. This brand will be an upmarket more premium cooler. Some other similar coolers Yeti coolers and Orion coolers.

The logo will need to somehow fit with our existing modern and stylish design, but speak cool, fresh and exciting with an outdoors vibe. When thinking of colour, I think blue would (or combination of) would be nice to see, but i will let you the designer provide a concept.

This is the link to the cooler boxes on our site https://www.freaksports.com.au/shop/kayak-accessories/coolers/. We are looking to place the logo where the existing FREAK logo is, or alternatively in the location where the information sticker is.

Target Market(s)

outdoor enthusiasts, people who love camping, party, drinking

Industry/Entity Type

Retail

Logo Text

ChillMate

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• cartoons, handwriting font, no fancy font