Mall based gourmet churros business in New Zealand needs a logo design.

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This customer received 47 logo designs from 22 designers. They chose this logo design from MOH Studio as the winning design.
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Logo Design Brief
We are opening a Gourmet Churros (Spanish styled doughnut) business in a mall. We require an upmarket design and logo.
The name of the Business is "Churro Xpress".
The color scheme we are thinking is Red and Chocolate or varing shades of brown, but we are flexible. Design/color must be sophisticated and targeted to a young market.
A possible option is for the X in the Churro Xpress to be two crossing churros. Without it looking tacky. We are not 100% fixed on this idea, it is merely a possible idea.
We are based in New Zealand, there is a company in Australia that has a logo that we really like http://spanishdoughnuts.com.au obviously we don't want to copy it, but the style maybe a good starting point.
Target Market(s)
16-35 years, anyone in a mall who's hungry, and might like a tasty affordable treat.
Industry/Entity Type
Business
Logo Text
Churro Xpress
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Requirements
Must have
- Have an open mind, and let those creative juices flow.
Sign must be sophisticated, bold strong lines leaving no doubt as to what the product is.
Nice to have
- One idea as mentioned is to have a two Churros crossed to from the X, in "Churro Xpress".