Performance environmental consultancy with catchy name needs super impressive and professional logo.
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This customer received 75 logo designs from 18 designers. They chose this logo design from *mary as the winning design.
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Logo Design Brief
Cooper Murray Mitchell is a newly formed environmental and social licence consulting business helping large multi-national enterprises develop major projects and release value while achieving the social side of sustainability. We need a logo (and later on supporting documentation) to grab the attention and help us stand out.
We are currently an Australian business which is founded on technical expertise in environmental management, primarily focussed on river and freshwater management, environmental approvals and community engagement. Our clients are typically in the natural resource and mining industry as well as the construction/development industry.
The logo needs to be professional looking and the acronym CMM would be ideal. The colours would be blues or greens and could communicate the environment, rivers, community, development approvals - but nothing overly abstract.
The business name originates from the middle names of my three sons and are also my favourite rivers in Australia, so maybe that might be something to work with.
Target Market(s)
Large multinational resource, mining and construction companies (eg BHP, Rio Tinto).
Industry/Entity Type
Business
Logo Text
Cooper Murray Mitchell and/or CMM and (if it works but not essential) environmental consulting
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want the business name to be the hero of the logo.
- Clean, simple, classy. Any words/acronym to be easily read but can be clever in their arrangement to create intrigue.
Nice to have
- I will upload a heap of other logos that I like.
- Some kind of image that integrates environmental management with community/social sustainability.
- Could have words like "innovative", "strategy", "sustainability" and "solutions" in the logo somewhere
Should not have
- Animals, plants or rainbows.