• US$160

• 74 designs

• 22 designers

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Logo Design Brief

The Brand Brief

ASSIGNMENT:
Create a logo/brand identity for the brand- Vitality Integrative Medicine

Logo will be used across all marketing communication touch points, i.e. website, business cards, flyers and business signage.


BRAND PROPOSITION:
Vitality Integrative Medicine is a clinic that balances modern scientific medicine with a holistic methodology, to achieve optimal health outcomes.

CONSIDERATIONS (FOR LOGO DESIGN):
The logo should evoke these qualities:
Vitality - Vitality Integrative Medicine makes patients will feel uplifted, energetic, and inspired.
Confidence in our brand - Vitality Integrative Medicine is a premier health clinic, and patients are going to get superb medical treatment
Balance of the natural and the sophisticated - Vitality Integrative Medicine is a full-service medical center that merges the best of scientific-based diagnostics with effective natural alternatives.

COMMUNICATION PRIORITY/ MANDATORIES:
The word “Vitality” is the most important word in the logo mark.
IF it feels restrictive, the words “Integrative” and/or “Medicine” do not necessarily need to be featured as prominently as the word 'Vitality'.


BACKGROUND:

BUSINESS DESCRIPTION
Vitality Integrative Medicine is a clinic that focuses on integrative medicine.

What integrative medicine means: rooted in scientific understanding and testing; recognizing the importance of lifestyle; and choose more holistic, natural methods of treatment when possible.

That means we use the best of modern diagnostic methods and combine them with a more whole-system understanding of the body. For example, we prescribe pharmaceuticals when needed. But we focus more on changes in diet, exercise and stress reduction, as well as natural supplements, intravenous nutrient therapies, bioidentical hormone replacement, acupuncture, and more.

We believe this system of healthcare leads to the best long-term results.

II. TARGET
The target patient base are in the age range of 30’s-60’s, male/female. I’d like my target patient base to think warmth and vitality when seeing the logo, and feel that they are putting their health in good hands.

II. COMPETITION
Our competition is other naturopathic doctors (ND’s) and integrative MD’s of Los Angeles.


Visit www.vitalityintegrative.com to learn more about our practice.

Industry/Entity Type

Medical

Logo Text

Vitality Integrative Medicine

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.