• A$160

• 50 designs

• 17 designers

---

Logo Design Brief

We need an awesome logo that separates our med admissions prep company from the rest.

We have two products: medical interview preparation and UMAT (https://umat.acer.edu.au/about-umat/introduction)

All other prep companies are all about giving students billions of questions on their websites, charge astronomical fees, no real step by step guides, tonnes of wordy resources (which half are useless), zero student support after payment has been made. There is also no real teaching in the online courses let alone a feeling of encouragement and empowerment for super stressed students. Often the students feel even more frustrated and hopeless after these courses.

ICANMED wants to bring into the market products that do exactly the opposite. We want to help students understand how to excel the UMAT and interview effectively and simply. We will be using video tutorials with discussion functions to support students along their way. We are going to innovate the way we teach by engaging and empowering students.

We want you to be as creative as possible in capturing what we are about. The logo needs to have the words 'ICANMED' (doesn't have to be capitalised at all) and some kind of image that represents it.

We have no colour preference. Think innovative teaching, think student-centric, think support and think simple.

Key phrases 'UMAT shouldn't be so DAMN HARD' and 'INTERVIEW shouldn't be so DAMN HARD' and 'getting into med school shouldn't be so DAMN HARD'

Target Market(s)

students at the final year of high school, recent university graduates and parents of the first two groups

Industry/Entity Type

Education

Logo Text

ICANMED (doesn't have to be all caps - whatever looks best and effective in getting the brand guidelines across)

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• clean, sophisticated, simple, fresh look - key phrase for brand is 'learning ___name of test____ shouldn't be so DAMN hard' e.g. learning UMAT shouldn't be so DAMN hard.
• another thing that is really important to our brand is the fact that our online courses truly reflect the needs of the students. We've done extremely thorough research in what students want and need in preparation and have made that into a course. So its there to support students on their journey to success. So there is a very personal element to the brand too.

Should not have

• anything unprofessional and negative that takes away the trust worthy factor of the brand