Note. I updated brief to include 'Global'

The Ware in Startware refers to software, so in order to make sure that this stands out we suggest that logo has different color for Start vs Ware or at least the S and W are different color or font size etc. We want to make sure that people see this as 2 different words joined together

Get some inspiration here
[Non image link removed]

check brief as I have uploaded ppt with some example logo concepts which I like