Clothing/apparel company requires brand logo

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This customer received 88 logo designs from 35 designers. They chose this logo design from dezignatedezigns2000 as the winning design.
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Logo Design Brief
STINKVIS brand logo
Clothing/apparel company designing and manufacturing casual wear, foot wear, swim wear, sport wear, diving wear, leisure wear etc. requires a brand logo design.
Style of clothing/apparel (look and feel) is relaxed, casual, distressed (faded, frayed, tatty, used-look). Gives the impression that you have lived in the clothes you're wear and had fun doing it. Reminds you of the outdoors, sun, sea, beach, fresh air, open space, freedom etc. Care free and happy-go-lucky!
"STINKVIS" means "smelly fish" or "stinky fish".
The logo design should be humorous (funny), must be catchy, bold, highly visible and make a statement.
The logo must stand out and be easily recognisable.
The logo design must not be too complicated or formal.
It could be abstract, a cartoon, fishbone etc.
It could consist of an image and word (STINKVIS) - incorporated or separate.
Must be identifiable by the image alone (if used without the word "STINKVIS").
The image should be able to be utilised in isolation and still reflect the complete logo.
The logo will be utilised on clothing/apparel/footwear, promotional materials, advertisements, banners, decals and website/Facebook/Twitter etc.
The logo could be embroided, digitally printed, screen printed or laminated.
Surprise us with your originality and ingenuity!
Target Market(s)
Clothing, foot wear, swim wear, sport wear, diving wear, leisure wear etc.
Unisex
All ages.
Industry/Entity Type
Clothing
Logo Text
STINKVIS - (means "smelly fish" or "stinky fish" in Afrikaans)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo design should be humorous (funny), must be catchy, bold, highly visible and make a statement.
- The logo must stand out and be easily recognisable.
- It could consist of an image and word (STINKVIS) - incorporated or separate.
- Must be identifiable by the image alone (if used without the word "STINKVIS").
- The image should be able to be utilised in isolation and still reflect the complete logo.
- The logo could be embroided, digitally printed, screen printed or laminated.
Nice to have
- It could be abstract, a cartoon, fishbone etc.
- It could have a South African feel
- The logo will be utilised on clothing/apparel/footwear, promotional materials, advertisements, banners, decals and website/Facebook/Twitter etc.
- The logo should be easy to embroid, digitally print, screen print or laminate.
Should not have
- The logo should not be too complicated, busy, serious or formal.