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Equitec packaging
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This customer received 18 label designs from 5 designers. They chose this label design from Marta Sobczak as the winning design.
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A$160
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18 designs
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5 designers
Label Design Brief
We wish to update our packaging on our Equitec range of equine products. These are specialist performance products for equine athletes. The demographics of our market is 95% women. The main age group is 20-45. The band is from 15-65.
We are seeking inspirational, appealing packaging.
Horses are companion animals, and often the owners spend more on their horses than themselves. We wish to present our products with the same buying triggers as perfumes. We are targeting the owners with higher disposable income, who are concerned about Equine Wellness. The current packaging is shown on our website is www.equitec.com.au. Please include provision for barcode and QR code. Surprise us! contact tim@stanceglobal.com
Target Market(s)
Supplements for horses
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We have uploaded one front label. The labels are for plastic buckets for the powders and liquid in jerry cans and 20 litre cubes. The labels are to be scale-able to fit the container. Indicative Label sizes are 90 x 90, 170 x 140. The Turmericle label is attached. The label to include the Equitec logo and Provision for the barcode and QR code. The circle is not necessary. the words at the top are clutter and unnecessary.
- Must have Equitec Performance products and logo
- Must have product name (turmericle)
- Must have product description (Turmeric and coconut oil)
Nice to have
- The product osmoplex is added as another example.
Should not have
- wasted background from printing.
